Dawar Lihony on personal brand: what people actually see when they look at you, and how much of it you control.
What we cover
- What personal brand actually means, and where the idea came from
- The five foundations of a personal brand
- The difference between an influencer and someone with a personal brand
- What should you post? — the 9-9-1 rule
- Personal brand against business brand
- What AI does to personal brand
- When is the right time to start building your brand?
- The big mistakes people make with branding
- How to introduce yourself properly and professionally
- How to build a name for yourself away from social media
- Case studies