Saad Salim on building a brand from zero, and why most businesses fail before they even start.
What we cover
- How to start a business properly
- Brand strategy
- Market position — finding your own place in the market
- Branding, identity and the logo
- What research does before any creative work begins
- How to choose the right place for your business
- Real examples of brands
- How designers and creatives should get close to their work
- Running creative work, and running a team
- The architecture of a brand — from strategy through to execution
- Whitespace: how a 35-person studio thinks about client work
- What AI does to design and creative work