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Episode 10

Social media, content and personal brand

Salah Hawrami

Salah Hawrami, a marketing specialist, on social media for businesses: content, strategy, ROI and personal brand.

What we cover

  • Why businesses that already do well still need social media
  • If you spend money on marketing, does it come straight back?
  • Is advertising actually worth the money?
  • Should an ad spread on its own, or be sponsored?
  • How small business owners can run their own social media
  • Is an online page the best way to start a small business?
  • Why so many owners hesitate to invest in marketing
  • Is marketing only about selling, or about giving something of value?
  • An example of marketing done well
  • Personal brand
  • How large and small businesses should advertise
  • Content, business strategy and social media
Chapters (33)
StartWhy does a business need advertising?What is social media good for?What does a good brand do for you?When did you realise social media matters, and when did you start?What does Salah do?How did you stop being an employee?Founding the businessPartnershipsSpecialisationWhen should I start on social media?A good product, or good advertising?When does ad spend pay back?SponsorConvincing owners to advertiseDoes advertising pay for itself?How should a small business start?Can I run my own page myself?Sponsored or organic content?Types of social media marketing, and the platformsWhat is strategy?Doesn't too much preparation slow you down?An example of advertising for a big businessBig business and social mediaIn-house marketing teamsSponsorThe Iqra channel example: outsourcingContentBrand archetypesAdvertising a boring businessPersonal brandSponsorDo fame and visibility help sales?