Salah Hawrami, a marketing specialist, on social media for businesses: content, strategy, ROI and personal brand.
What we cover
- Why businesses that already do well still need social media
- If you spend money on marketing, does it come straight back?
- Is advertising actually worth the money?
- Should an ad spread on its own, or be sponsored?
- How small business owners can run their own social media
- Is an online page the best way to start a small business?
- Why so many owners hesitate to invest in marketing
- Is marketing only about selling, or about giving something of value?
- An example of marketing done well
- Personal brand
- How large and small businesses should advertise
- Content, business strategy and social media